The Founder’s Locker is a new series that exists as a response. A response to an industry that has become increasingly loud.
Constant launches.
Constant discounts.
Manufactured urgency.
Buy now.
Don’t miss out.
Last chance.
We're part of this industry, and we’re not pretending otherwise: running a company today means navigating market positioning, fierce competition and a race to the lowest possible price.
When we create products at Sonora Cinematic, we have to think about the market. That’s not wrong, it’s necessary. But it also shapes the kind of tools that we make.
When I take the company owner hat off and I wear the composer’s, the sound designer’s... a different way of working appears.
The musician’s way.
This is where ideas come first, not features.
Some ideas are strange, some lead to concepts that are too narrow, too personal, too unconventional to ever become “proper” products.
For a long time, those ideas stayed hidden, The Founder’s Locker is where they live now.
The Founder’s Locker follows three simple principles...
First: these releases are deliberately affordable.
Not because they are worth less, but because their scope is intentionally limited.
Second: they will never go on sale.
No launch discounts.
No seasonal promotions.
No artificial urgency.
The price on day one is the price forever.
Third: these are our riskiest and most experimental works.
They don’t need to appeal to everyone.
They don’t need to make sense on a spreadsheet.
They only need to feel honest as they come directly from my workflow.
The Founder’s Locker is that messy, unfiltered space where ideas exist before they’re justified. Before they’re refined for an audience. Before someone in a meeting asks, “But who is this for?”
It’s the place where you go for inspiration, not validation.
If you’re a composer or producer who values personality over polish, experimentation over predictability, and tools that feel human rather than optimised… Then you’re welcome here.
This is The Founder’s Locker.
CLICK HERE TO EXPLORE THE FOUNDER'S LOCKER